In real life is the best! WiST was on the road again, as Marilou McFarlane presented at the 6th annual U.S. Olympic and Paralympic Performance Data, Analytics & Technology Summit, August 16-17 at the USOPTC West Wing in Colorado Springs.

The NBPA Performance Summit in Málaga, Spain was a huge success, an epic experience for all who attended! WiST CEO+Founder, Marilou McFarlane, and WiST board chair and underdog venture advisory President, Alysse Soll, participated on a panel with Antonio Cacorino of APEX Capital moderated by Benny Bonsu, Director of Daily Content for Olympic Channel Services, discussing the synergy of athlete investors.

Women in Sports Tech (WiST) has developed and launched a new series Discover Sports Tech: How To Go Pro. This engaging original on-demand video series introduces high school students and young professionals to the wide array of exciting careers in sports tech. The videos feature professional role models working in impactful and interesting careers in the sports tech industry. Viewers will meet a shoe designer, a NBA/WNBA game DJ, an expert in XR (mixed realities), an Esports professional and others doing exciting work in the industry. They will discover mentors, learn what skills are needed to succeed and how to find more information about each industry category, as well as how to start preparing for a career of their own.

In this episode of Sports Geek, Sean Callanan chats with Marilou McFarlane, CEO of Women in Sports Tech.

We are thrilled to announce our 2023 WiST Fellows! Welcome 22 talented undergraduates, graduates and PhD students enrolled at 20 different universities and spanning 21 different degrees and programs across the U.S. to our WiST Fellowship Program.

WiST and The Rainbow Disruption are excited to announce their strategic partnership to empower organizations to foster diversity, equity, and inclusivity (DEI) in the workplace, specifically in the sports tech industry. The partnership aims to promote growth opportunities for women and employers in sports tech and innovation while creating a more inclusive culture throughout the ecosystem.

In this episode of Tech Me Seriously, Sarah Tenisi speaks with Marilou McFarlane, founder of Women in Sports Tech, Inc., a nonprofit focused on driving opportunities for women in sports technology.

Marilou talks about how technology is revolutionizing the sports industry and making it accessible for all women athletes.

Women in Sports Tech (WiST) has developed and launched a new series Discover Sports Tech: How To Go Pro. This engaging original on-demand video series introduces high school students and young professionals to the wide array of exciting careers in sports tech. The videos feature professional role models working in impactful and interesting careers in the sports tech industry.

As we kick off a new year, ASTN is working closely with Women in Sports Tech (WiST) to drive meaningful change over the next 12 months and beyond to help increase representation of women in the sportstech industry in Australia, which research shows drives business success in businesses of all sizes.

The United States Olympic & Paralympic Committee and Women in Sports Tech are teaming up to expand the talent pipeline, improve culture for employees and athletes and aid in retention. USOPC recognizes the need to prioritize diversity in every operation and maintain an inclusive and equitable culture that represents all U.S. citizens.

WiST was at the San Diego Open with WiST Partners IBM and Stats Perform. Special thanks to WTA and Hologic, Inc. for presenting this fantastic panel discussion Women & Sports Technology: A Revolution in Tennis. Marilou was joined by 3 leaders in this space, WiST Board Member Elizabeth O'Brien of IBM, Christina Anderson of Stats Perform and Lisa Hellmann of Hologic.

SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering.