Sports Business Journal and Women in Sports Tech Announce Partnership in Conjunction with SBJ’s Tech Week
CHARLOTTE, February 2, 2024 – Sports Business Journal (SBJ) is proud to announce a new event association partnership with Women in Sports Tech (WiST), timed in collaboration with SBJ's upcoming Tech Week event scheduled to take place in New York City on March 5-7.
This partnership marks a significant step forward in fostering collaboration and inclusivity within the sports tech industry. As part of the collaboration, WiST members will receive a discount to SBJ Tech Week, where they will be presented with unique opportunities to network, learn and connect with like-minded individuals in the sports tech industry. In return, SBJ will receive insights from WiST on how to create a more dynamic and inclusive environment.
SBJ is dedicated to supporting and amplifying the voices of women in sports tech, and this partnership reflects SBJ’s commitment to creating equitable opportunities and inclusive cultures across the sports tech landscape.
"We are thrilled to join forces with Women in Sports Tech for this exciting partnership," said Abe Madkour, publisher and executive editor at Sports Business Journal. "Having WiST on board for Tech Week will enrich the experience for all participants. Moreover, this collaboration is a testament to our commitment to fostering gender inclusivity within the industry."
WiST is the leading organization dedicated to championing women in the sports technology field and providing proven solutions for employers in the industry to diversify their talent pipelines and build more inclusive cultures. Through this partnership, WiST aims to further its mission of driving growth opportunities for women and employers by developing and delivering innovative programs, original content and a global community of support.
"Entering our seventh year, we are honored to partner with Sports Business Journal for Tech Week and beyond," said Marilou McFarlane, founder and CEO at WiST. "This partnership aligns with our vision of creating a more diverse and inclusive sports tech ecosystem. Together, we look forward to driving positive change and providing valuable and equitable opportunities for networking, learning, and professional growth."
As the sports tech landscape continues to evolve, SBJ and WiST's partnership signifies a proactive approach towards building a more inclusive industry. This collaboration sets the stage for future initiatives aimed at breaking barriers, creating systemic change and fostering diversity in the rapidly growing sports technology sector.
Join us at SBJ’s Tech Week March 5-7 in NYC - WiST community saves 15% with promo code: LG-WiST-2024. Register here!
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About Sports Business Journal
Sports Business Journal (SBJ), a subsidiary of Leaders Group Sports, an Advance company, sits at the epicenter of the sports industry. Headquartered in Charlotte, SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ’s award-winning media content is delivered through multiple media platforms, hallmark events and market-leading data. To learn more visit: www.sportsbusinessjournal.com.
About Women in Sports Tech
Women in Sports Tech (WiST) is the nonprofit organization that drives transformative growth opportunities for women and employers in the sports tech business. WiST develops and delivers innovative programs, original content and a global community that provide tangible value for all stakeholders.
Its flagship initiative, the WiST Fellowship program, launched in 2018, provides summer internship experiences for highly motivated college and graduate school female and nonbinary students to gain valuable career experience in sports tech. Additional WiST programs include the WiST NETWORK career hub, the single source for diverse hiring in the industry.
WiST is supported by numerous corporate partners, including the Australian Sports Technologies Network, BreakThru, Comcast NBCU, GameChanger, Hammerhead, IBM Sports, Infinite Athlete, Nike, Oddschecker Global Media, OURA, Specialized, Sports Reference, SRAM, Stats Perform, the United States Olympic and Paralympic Committee, Warner Brothers Discovery, Zoomph and more. To learn more, please visit womeninsportstech.org.
