Our Mission
WiST is a nonprofit organization that drives transformative growth opportunities for women and employers, from the classroom to the boardroom at the intersection of sports, technology and innovation.
Our Vision
A gender inclusive industry that provides equitable access to opportunities and inclusive cultures across the sports tech landscape.
WHAT DIFFERENTIATES US
From inception, WiST defined three core principles that continue to drive us today.
Multigenerational Team
The core working team reflects the full range of career stages that WiST advocates for – from students to experienced professionals.
Male Champions
Support and participation from men in the industry are critical, as, without their commitment to embracing the WiST movement, nothing would change.
Action and Impact
WiST is not just a community that speaks up; it’s a tenacious, passionate movement of change agents who drive tangible results.
MEET OUR TEAM
We are product designers, sport scientists, data analysts, developers, start-up veterans, educators, and marketers with a common purpose: to #ChangeTheRatio for women in our industry by impacting the talent pipeline and company cultures.
WiST TEAM
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Marilou McFarlane
Founder
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Casey Saussy
Vice President, Programs + Partnerships
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Kristiana Passeri
Digital Marketing + Content Contributor
BOARD OF DIRECTORS
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Alysse Soll
WiST Board Chair; CEO ADVISORY, underdog venture team
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Vicki Dallas
Dallas Innovation Law
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Siobhan Dullea
WiST Secretary; Former CEO, MassChallenge
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Stephanie Howard
Cofounder + COO, Endstate
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Sandy Khaund
WiST Treasurer; Founder + CEO, Credenza
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Marilou McFarlane
WiST Founder
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Alexander Miles
Founder & CEO, Breakthru
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Elizabeth O’Brien
Program Director, Sports & Entertainment, IBM
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Lisa Bodine
Founding WiST board member; STEM Sports Consultant
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Wendy (Wood) Yang
Former group President HOKA & Teva
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Amir Zonozi
President & Co-Founder, Zoomph
WiST ADVISORS
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Sameer Ahuja
President of GameChanger
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Dr. Greta Anderson
Golf Professional
WiST HBCU Advisory
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Mindi Bach
Executive Communications Director, Rakuten
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Stefy Bau
Co-Founder & Director at Init Esports and Init Sports
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Cheri Bradish
Loretta Rogers Research Chair in Sport Marketing
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Naomi Clarkson
Senior Director Global Marketing, Wahoo Fitness
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Kristin Collins
Global Strategy Advisor, Sport Tech Systems International, LLC
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Kristen Dozier
WiST Fellowship Volunteer
Strategy and Operations, LOVB
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Nancy Hensley
Founding member and advisor, Mercury 13, former CMO and CPO Stats Perform
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Patty Hubbard
Head of Marketing and Business Development, Urū Sports
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Charles Johnson
Design & Product Strategist
Wearable Tech Expert
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Tiffany Kelly
Founder & CEO, Curastory
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Jamie Kent
Software Engineer at Discord;
WiST co-founder
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Dr. Emily Kraus
Assistant Clinical Professor, Orthopaedic Surgery, Stanford Children’s Health | Lucile Packard Children’s Hospital Stanford
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Jenna Kurath
Vice President of Startup Partnerships, Head of Comcast NBCU SportsTech
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Andrea’ Lattimore
Talent Acquisition Diversity Program Manager, Titleist / Acushnet Company
WiST HBCU Advisory
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Malcolm Lemmons
Contributing Writer, Boardroom
Founder, The Hype Report
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Mike Levine
Director of Performance Innovation Business Operations, U.S. Olympic & Paralympic Committee
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Sarah Lewis OBE OLY
Managing Director, Sarah Lewis Global Sports Leader GmbH
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Sandra Lopez
Tech exec, former VP/GM/CMO, Microsoft
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Will Lopes
Chief Executive Officer at Catapult
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Nina Luker
Senior Marketing Manager, Teamworks
WiST co-founder
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Aileen McManamon
Founder/Managing Partner, 5T Sports Group
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Jaclyn Mahoney
Director of Operations and Strategic Planning at Sports Reference
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Johnny Marcon
Founding WiST board member
Vice President of Operations at Surfline\Wavetrak, Inc.
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Dmitry Naumov
CTO, CoachNow
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Will Norton
Sport Management Graduate Program Director at Isenberg School of Management, UMass Amherst
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Hélène Guillaume Pabis
Founder + CEO Wild.AI
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Louis Patler
President, The B.I.T. Group
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Glenna Patton
Founding WiST Board Member, CMO CreativeMC
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Susan Sigward
Director, Human Performance Laboratory at University of Southern California
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Victoire H. Cogevina Reynal
founding WiST board member, co-founder, co-CEO Mercury 13
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Melanie Strong
founding WiST board member,
founding Partner, NEXT VENTURES -
Neda Tabatabaie
former WiST board chair
Vice President, Business Analytics & Technology at San Jose Sharks
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Cheresse Thornhill-Goldson
Director, Design Education & Growth | Global Creative Direction | S.E.E.D. at adidas
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John Tobias
TV Statistician at ESPN
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Eric Toda
Head of Meta Prosper & Global Head of Social Marketing at Meta
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Kendall Tyson
Former WiST board member, SVP Finance and Business Intelligence, Seattle Kraken
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Laura Zavelson
Business Growth Coach
