Our Mission
WiST is a nonprofit organization that drives transformative growth opportunities for women and employers, from the classroom to the boardroom at the intersection of sports, technology and innovation.
Our Vision
A gender diverse industry that provides equitable access to opportunities and inclusive cultures across the sports tech landscape.
WHAT DIFFERENTIATES US
From inception, WiST defined three core principles that continue to drive us today.
Multigenerational Team
The core working team reflects the full range of career stages that WiST advocates for – from students to experienced professionals.
Male Champions
Support and participation from men in the industry are critical, as, without their commitment to embracing the WiST movement, nothing would change.
Action and Impact
WiST is not just a community that speaks up; it’s a tenacious, passionate movement of change agents who drive tangible results.
MEET OUR TEAM
We are product designers, sport scientists, data analysts, developers, start-up veterans, educators, and marketers with a common purpose: to #ChangeTheRatio for women in our industry by impacting the talent pipeline and company cultures.
WiST TEAM
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Marilou McFarlane
CEO + Founder + Chair emeritus
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Laura Zavelson
CFO + COO + Chief of Strategy
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Casey Saussy
VP, Programs + Partnerships
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Alison Skidmore
Director, Program Operations
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Kristiana Passeri
Manager, NETWORK+
BOARD OF DIRECTORS
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Alysse Soll
WiST Board Chair; CEO ADVISORY, underdog venture team
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Vicki Dallas
Dallas Innovation Law
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Siobhan Dullea
WiST Secretary; Former CEO, MassChallenge
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Stephanie Howard
Cofounder + COO, Endstate
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Zaileen Janmohamed
SVP, Commercial Development & Innovation, LA28
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Sandy Khaund
WiST Treasurer; Founder + CEO, Credenza
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Marilou McFarlane
CEO/Founder/Chair Emeritus
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Alexander Miles
Founder & CEO, Breakthru
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Elizabeth O’Brien
Program Director, Sports & Entertainment, IBM
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Kendall Tyson
VP Strategy and Analytics, Seattle Kraken
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Wendy (Wood) Yang
Former group President HOKA & Teva
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Amir Zonozi
President & Co-Founder, Zoomph
WiST ADVISORS
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Nola Agha
Professor of Sport Management at University of San Francisco and Sports Economics Consultant
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Sameer Ahuja
President of GameChanger
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Mindi Bach
Executive Communications Director, Rakuten
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Stefy Bau
Co-Founder & Director at Init Esports and Init Sports
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Lisa Bodine
Founding WiST board member; STEM Sports Consultant; Sr. Database Engineer, Blue Sky Innovative Solutions
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Cheri Bradish
Loretta Rogers Research Chair in Sport Marketing
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Meghan Chayka
Co-Founder, Stathletes Inc.
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Naomi Clarkson
Senior Director Global Marketing, Wahoo Fitness
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Kristen Dozier
WiST Fellowship Volunteer
Strategy and Operations, LOVB
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Scott Doyne
Founder/Professional Coach, Doyne Services, LLC
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Lisa Granatstein
Content Strategist
WiST Content Contributor
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Sophie Goldschmidt
President and CEO, U.S. Ski & Snowboard
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Nancy Hensley
Chief Product and Marketing Officer, STATS PERFORM
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Patty Hubbard
Head of Marketing and Business Development, Urū Sports
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Charles Johnson
Design & Product Strategist
Wearable Tech Expert
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Kiki Mills Johnston
Partner, Drive by DraftKings
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Tiffany Kelly
Founder & CEO, Curastory
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Jamie Kent
Software Engineer at Discord;
WiST co-founder
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Dr. Emily Kraus
Assistant Clinical Professor, Orthopaedic Surgery, Stanford Children’s Health | Lucile Packard Children’s Hospital Stanford
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Jenna Kurath
Vice President of Startup Partnerships, Head of Comcast NBCU SportsTech
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Andrea’ Lattimore
Talent Acquisition Diversity Program Manager, Titleist / Acushnet Company
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Malcolm Lemmons
Contributing Writer, Boardroom
Founder, The Hype Report
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Mike Levine
Director of Performance Innovation Business Operations, U.S. Olympic & Paralympic Committee
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Sandra Lopez
VP/GM/CMO, Mircosoft
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Will Lopes
Chief Executive Officer at Catapult
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Nina Luker
Partner Development Lead at Smartly.io
WiST co-founder
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Aileen McManamon
Founder/Managing Partner, 5T Sports Group
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Jaclyn Mahoney
Director of Operations and Strategic Planning at Sports Reference
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Johnny Marcon
Founding WiST board member
Vice President of Operations at Surfline\Wavetrak, Inc.
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Dmitry Naumov
CTO, CoachNow
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Will Norton
Sport Management Graduate Program Director at Isenberg School of Management, UMass Amherst
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Hélène Guillaume Pabis
Founder + CEO Wild.AI
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Louis Patler
President, The B.I.T. Group
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Glenna Patton
Founding WiST Board Member
Founder + CEO, Gutc Brands
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Susan Sigward
Director, Human Performance Laboratory at University of Southern California
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Marie Smith
Chief Information Officer and Co-Founder, Data360
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Lisa Nelson
Independent Board Director, Advisor and Investor
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Victoire H. Cogevina Reynal
VP of Women's Football, OneFootball
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Jarvis Sam
Founding Board Member
Founder/ CEO, The Rainbow Disruption
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Melanie Strong
Founding Partner, NEXT VENTURES
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Oris Stuart
Director at Ameritas
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Neda Tabatabaie
WiST Board Chair Emeritus
Vice President, Business Analytics & Technology at San Jose Sharks
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Cheresse Thornhill-Goldson
Director, Design Education & Growth | Global Creative Direction | S.E.E.D. at adidas
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John Tobias
TV Statistician at ESPN
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Eric Toda
Head of Meta Prosper & Global Head of Social Marketing at Meta
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Krystal Williams
Lawyer | Founder | Advisor | DEIB Practitioner
