Welcome to WiST
Sports Tech in Action
We define sports tech very broadly as every role in the sports business is powered by technology.
Athlete Performance: Apparel, Footwear & Data
Athlete, Team & Event Management
Digital Media
Esports & Gaming
Fan & Sponsor Experience
Fantasy Sports & Betting
Sports Properties: Teams & Leagues
Stadium & Venue Innovation
Our Mission
WiST is a non-profit organization with the mission to drive transformative growth opportunities for women and employers in the sports tech industry, from the classroom to the boardroom. WiST develops and delivers innovative programs, original content and a global community that provide tangible value that drives business success.
Solving the struggle to diversify talent pipelines and build inclusive cultures, WiST offers a proven suite of solutions for partners to integrate into programs, including:
WiST NETWORK+ Single source for diverse hiring in the sports tech industry
WiST Fellowship Summer internships for college, grad and PhD students
WiST Next Gen Inspiration for sports and STEM studies for high school students
WiST Presents Engaging and educational original content featuring sports tech leaders
WiST Fireside Chats Conversations around Culture and Sports Tech Careers
For more information on becoming a WiST partner, email info@womeninsportstech.org.
We’re galvanizing a community for change.
“WiST is an impressive organization that we are proud to support and we are excited to have a WiST Fellow join our SportsTech Accelerator team again this summer. Our WiST Fellows gain immediate experience working with our deal sourcing team to evaluate startup founders applying for our SportsTech accelerator class, and we look forward to her/their unique perspective.”
Jenna Kurath VP of Startup Partner Development and Head of Comcast NBCUniversal SportsTech; WiST Advisor
“The WiST NETWORK has amplified USOPC career opportunities and our talent acquisition team has been thrilled at the expansion of their talent pipeline.”
Mike Levine Director, Technology & Innovation Business Ops, United States Olympic & Paralympic Committee
"Partnering with WIST for the last few years as part of our internship program has been incredible. Our focus on partnering with WiST is to continue to expand and diversify our talent pipeline, being able to offer even more opportunities for women at SRAM. Through this partnership we have hired some incredibly talented interns and the relationship with the team at WIST makes it a seamless process!"
Martin Killeen Talent Acquisition Manager, SRAM
“We are thrilled with our partnership with WiST. We get 10X ROI from our donation to WiST in terms of the quality and diversity of talent we are attracting.”
Laurie Herbert Director of Talent Acquisition, Acushnet (Titleist, Footjoy)
“Sports Reference LLC has benefited tremendously from our relationship with WiST. We work at the intersection of sports and tech, and sometimes both industries can be hostile to women trying to break into those fields. WiST has helped us recruit multiple women to our summer internship program, advertise our positions to talented women interested in sports & tech, and is a venue some of our female employees have used to mentor others trying to enter this industry.”
Sean Forman President, Sports Reference LLC
“I continue to be impressed with the incredible work that WiST does to open doors for women in the sports tech industry. It is widely understood that diversity is key to a thriving workplace, so having access to resources like the WiST Fellowship Program is immensely valuable as we compete to attract the very best talent in tech.”
Sameer Ahuja President, GameChanger
U.S. Olympic and Paralympic Performance Data, Analytics & Technology Summit
In real life is the best! WiST was on the road again, as Marilou McFarlane presented at the 6th annual U.S. Olympic and Paralympic Performance Data, Analytics & Technology Summit, August 16-17 at the USOPTC West Wing in Colorado Springs.
Discover Sports Tech: Creating Impact for High School Students in Partnership with Comcast NBCUniversal
WiST Corporate Partner Comcast NBCU is celebrating the video series in Philadelphia with Telemundo as part of its campaign to kick off the 2023 FIFA Women’s World Cup.
Comcast hosted a ‘Women in Sports Tech Career’ panel on July 18th at the Lift Labs in the Comcast Technology Center for junior and high school students affiliated with the Philadelphia Chapter of the Boys & Girls Club.
The NBPA Performance Summit 2023: Athlete Investors, Innovation, and Inspiration
The NBPA Performance Summit in Málaga, Spain was a huge success, an epic experience for all who attended!
WiST CEO+Founder, Marilou McFarlane, and WiST board chair and underdog venture advisory President, Alysse Soll, participated on a panel with Antonio Cacorino of APEX Capital moderated by Benny Bonsu, Director of Daily Content for Olympic Channel Services, discussing the synergy of athlete investors.
