Our Mission

WiST is a nonprofit organization that empowers transformative growth opportunities for women and employers, from the classroom to the boardroom at the intersection of sports, technology and innovation.


Our Vision

A diverse industry that provides equitable access to opportunities and inclusive cultures across the sports tech landscape.


 

WHAT DIFFERENTIATES US

From inception, WiST defined three core principles that continue to drive us today.

 

Multigenerational team

The core working team reflects the full range of career stages that WiST advocates for – from students to experienced professionals.

Male champions

Support and participation from men in the industry is critical, as without their commitment to embracing the WiST movement, nothing would change.

Action and impact

WiST is not just a community that speaks up; it’s a tenacious, passionate movement of change agents who drive tangible results.

 

BOARD OF DIRECTORS

Marilou McFarlaneWiST CEO/founder/chair emeritusLinkedIn

Marilou McFarlane

WiST CEO/founder/chair emeritus

LinkedIn

Alysse SollBoard ChairPresident, NewModel AdvisoryLinkedIn

Alysse Soll

Board Chair

President, NewModel Advisory

LinkedIn

Victoire H. Cogevina ReynalCEO & Co-founder, GLORIA Football; UN AmbassadorLinkedIn

Victoire H. Cogevina Reynal

CEO & Co-founder, GLORIA Football; UN Ambassador

LinkedIn

Vicki DallasShareholder, Dallas Innovation LawLinkedIn

Vicki Dallas

Shareholder, Dallas Innovation Law

LinkedIn

Siobhan DulleaCEO, MassChallenge, Inc.LinkedIn

Siobhan Dullea

CEO, MassChallenge, Inc.

LinkedIn

Stephanie HowardFounder & Creative Director, HOW AND WHYLinkedIn

Stephanie Howard

Founder & Creative Director, HOW AND WHY

LinkedIn

Sandy Khaund

Parallel Entrepreneur & Investor

LinkedIn

Alexander MilesFounder & CEO, SportsHiLinkedIn

Alexander Miles

Founder & CEO, Breakthru

LinkedIn

Lisa Nelson

Board Director | Advisor | Edmund Hillary Fellow

LinkedIn

Elizabeth O’BrienProgram Director, WW Sports & Entertainment Partnership Marketing, IBMLinkedIn

Elizabeth O’Brien

Program Director, WW Sports & Entertainment Partnership Marketing, IBM

LinkedIn

Glenna PattonCEO, Gutc BrandsLinkedIn

Glenna Patton

CEO, Gutc Brands

LinkedIn

Jarvis SamVP Global Diversity & Inclusion, Nike, Inc.LinkedIn

Jarvis Sam

VP Global Diversity & Inclusion, Nike, Inc.

LinkedIn

Melanie Strong

Vice Chair

Advisor, Investor, Partner at NEXT VENTURES Sports and Wellness VC

LinkedIn

Kendall TysonVP Strategy and Analytics, Seattle KrakenLinkedIn

Kendall Tyson

VP Strategy and Analytics, Seattle Kraken

LinkedIn

Amir ZonoziPresident & Co-Founder, ZoomphLinkedIn

Amir Zonozi

President & Co-Founder, Zoomph

LinkedIn

 

MEET OUR TEAM

We are product designers, sport scientists, data analysts, developers, start-up veterans, educators, and marketers with a common purpose: to #ChangeTheRatio for women in our industry by impacting the talent pipeline and company cultures.

WiST Team

Marilou McFarlaneWiST CEO / founder / chair emeritusLinkedIn

Marilou McFarlane

CEO/founder/chair emeritus

LinkedIn

Laura Zavelson

Chief of Strategy and Operations

LinkedIn

Casey Saussy

VP of Programs + Partnerships

LinkedIn

Emma Henzes

Manager, Marketing + Content

LinkedIn

Alexis MedranoWiST Next Gen Advisor LinkedIn

Alexis Medrano

Manager, Programs + Partnerships

LinkedIn

Irem Ozturk

Operations Coordinator

LinkedIn

Mindi BachWiST Marketing and Content ConsultantLinkedIn

Mindi Bach

Content Consultant

LinkedIn

Olivia Wang

Olivia Wang

Research Coordinator

LinkedIn

Kristen DozierWiST Fellowships Program ConsultantLinkedIn

Kristen Dozier

WiST Fellowships Volunteer

LinkedIn

Shivi SrikanthWiST Next Gen Co-Founder, Program CoordinatorLinkedIn

Shivi Srikanth

WiST Next Gen Founder/ Program Coordinator

LinkedIn

Madison SavareseWiST Research CoordinatorLinkedIn

Madison Savarese

Research Volunteer

LinkedIn

Gina GarciaWiST Fellow alumnae CoordinatorLinkedIn

Gina Garcia

Programs Volunteer

LinkedIn

Genevieve GholizdadehWiST Next Gen AdvisorLinkedIn

Genevieve Gholizdadeh

Marketing Volunteer

LinkedIn

Gauri Desai

WiST NextGen Volunteer

LinkedIn

Cecilia Leon CacciatoreIT CoordinatorLinkedIn

Cecilia Cacciatore

IT Volunteer

LinkedIn

 
 
 

ADVISORS

Steven AldrichChair, Oakland Roots Sports ClubLinkedIn

Steven Aldrich

Chair, Oakland Roots Sports Club

LinkedIn

Sameer Ahuja

President of GameChanger

LinkedIn

Stefy BauCo-Founder & Director at Init Esports and Init SportsLinkedIn

Stefy Bau

Co-Founder & Director at Init Esports and Init Sports

LinkedIn

Lisa BodineSTEM Sports Consultant; Sr. Database Engineer, Blue Sky Innovative SolutionsLinkedIn

Lisa Bodine

STEM Sports Consultant; Sr. Database Engineer, Blue Sky Innovative Solutions

LinkedIn

Cheri Bradish, Ph.D.Loretta Rogers Research Chair in Sports Marketing at Ryerson UniversityLinkedIn

Cheri Bradish, Ph.D.

Loretta Rogers Research Chair in Sports Marketing at Ryerson University

LinkedIn

Rachelle Carpenter PointsBet Women in Sports Tech (WiST) Advisor

Rachelle Carpenter

Chief People Officer, PointsBet

LinkedIn

Meghan ChaykaCo-Founder, Stathletes Inc.LinkedIn

Meghan Chayka

Co-Founder, Stathletes Inc.

LinkedIn

Naomi Clarkson

Brand Leader at Wahoo Fitness

LinkedIn

Jessica DavidProduct Brand Manager, Intel SportsLinkedIn

Jessica David

Product Brand Manager, Intel Sports

LinkedIn

Sophie Goldschmidt

President and CEO, U.S. Ski & Snowboard

LinkedIn

Nancy HensleyChief Product and Marketing Officer, STATS PERFORMLinkedIn

Nancy Hensley

Chief Product and Marketing Officer, STATS PERFORM

LinkedIn

Nicole Slayton HoganFounder and CEO at Motion ParadoxLinkedIn

Nicole Slayton Hogan

Founder and CEO at Motion Paradox

LinkedIn

Patty HubbardManaging Director & Co-Founder, BFWDLinkedIn

Patty Hubbard

Managing Director & Co-Founder, BFWD

LinkedIn

Charles JohnsonDesign & Product StrategistWearable Tech ExpertLinkedIn

Charles Johnson

Design & Product Strategist

Wearable Tech Expert

LinkedIn

Tiffany KellyFounder & CEO, CurastoryLinkedIn

Tiffany Kelly

Founder & CEO, Curastory

LinkedIn

Jamie KentWiST Co-FounderSoftware Engineer, Parabola LabsLinkedIn

Jamie Kent

WiST Co-Founder

Software Engineer, Parabola Labs

LinkedIn

Emily KrausAssistant Clinical Professor, Orthopaedic Surgery, Stanford Children’s Health | Lucile Packard Children’s Hospital StanfordLinkedIn

Emily Kraus

Assistant Clinical Professor, Orthopaedic Surgery, Stanford Children’s Health | Lucile Packard Children’s Hospital Stanford

LinkedIn

Andrea Lattimore WiST Women in Sports Tech

Andrea’ Lattimore

Talent Acquisition Diversity Program Manager

Acushnet Company

LinkedIn

Sandra Lopez VP Microsoft LinkedIn

Sandra Lopez

VP/GM, Intel

LinkedIn

Will Lopes Chief Executive Officer at CatapultLinkedIn

Will Lopes

Chief Executive Officer at Catapult

LinkedIn

Nina LukerWiST Co-FounderClient Partner, ShuttlerockLinkedIn

Nina Luker

WiST Co-Founder

Client Partner, Shuttlerock

LinkedIn

Jaclyn Mahoney

Director of Operations and Strategic Planning at Sports Reference, LLC

LinkedIn

Johnny MarconVice President of Operations at Surfline\Wavetrak, Inc.Linkedin

Johnny Marcon

Vice President of Operations at Surfline\Wavetrak, Inc.

LinkedIn

Kiki Mills JohnstonManaging Director, DRIVE by DraftKingsLinkedIn

Kiki Mills Johnston

Managing Director, DRIVE by DraftKings

LinkedIn

Jenna KurathVice President of Startup Partner Development, Head of SportsTech & The FarmLinkedIn

Jenna Kurath

Vice President of Startup Partner Development, Head of SportsTech & The Farm

LinkedIn

Dmitry NaumovCTO, CoachNow.ioLinkedIn

Dmitry Naumov

CTO, CoachNow.io

LinkedIn

Hélène Guillaume Pabis

Founder + CEO Wild.AI

LinkedIn

Craig RidleyCo-Founder & CEO, ROUTE AnalyticsLinkedIn

Craig Ridley

Co-Founder & CEO, ROUTE Analytics

LinkedIn

Susan Sigward

Director, Human Performance Laboratory at University of Southern California

LinkedIn

Marie Smith
Chief Information Officer and Co-Founder, Data360

LinkedIn

Jill StelfoxChairman & CEO, PanzuraLinkedIn

Jill Stelfox

Chairman & CEO, Panzura

LinkedIn

Oris StuartEVP, Chief People & Inclusion Officer, NBALinkedIn

Oris Stuart

EVP, Chief People & Inclusion Officer, NBA

LinkedIn

Neda Tabatabaie

WiST Board Chair Emeritus

Vice President, Business Analytics & Technology at San Jose Sharks

LinkedIn

Wendy YangPresident Performance Lifestyle Group, HOKA ONE ONE, Teva, SanukLinkedIn

Wendy Yang

President Performance Lifestyle Group - HOKA, Teva

LinkedIn

Cheresse ThornhillDesign Director, S.E.E.D. at adidasLinkedIn

Cheresse Thornhill

Design Director, S.E.E.D. at adidas

LinkedIn

Eric Toda

Global Head Social Marketing, Facebook

LinkedIn

Krystal WilliamsFounder, Providentia Group  Board Chair, KinoTekLinkedIn

Krystal Williams

Founder, Providentia Group Board Chair, KinoTek

LinkedIn