Meet our all star cast.
Founder, Board Vice Chair; Business Development Exec and Sports Tech Startup Leader
Marilou McFarlane has worked passionately building sportstech businesses for much of the last decade and now consults for startups in the space as the leader of SportsTechWorks. She was president of STATSports North America – Soccer, and introduced the APEX Athlete Series consumer product to U.S. Soccer’s ecosystem of 4M youth players. Prior to joining STATSports which is based in N. Ireland, she was CEO of venture-funded CoachNow (previously named Edufii), and guided this mobile platform for connected coaching to successful merger/acquisition in 2017. Another successful sportstech experience was as VP Business Development for the SaaS platform SportsBoard, leading the NCAA channel’s growth, and securing partnerships with U.S. Soccer, IMG Academy, Perfect Game Baseball, NBA Scouting and others across all sports. As founder/CEO of Vivo Girls Sports, McFarlane and her team created a digital media property that was rapidly accepted globally by young women 13-24 years old, Olympians and advertisers alike, and inspired the launch of espnW.
McFarlane also enjoyed many years working in integrated media and marketing for CBS and as a consultant, driving growth and generating meaningful revenue working with marquee brands and advertisers. A former UNC cross-country and 3:06 marathon runner, she is a natural and enthusiastic leader, as well as the happy wife of a fire captain and mother of 2 illustrious daughters, who each captained UNC women’s soccer championship teams and went on to play professionally, before heading to Harvard Med School, Stanford GSB and Microsoft.
Massachusetts Institute of Technology
BS Business Analytics and CompSci; Econ and Data Science (exp 2022)
This summer, I will be interning at the Sports Innovation Lab in Boston, MA and working as an analyst and developer on the Strategy team. My role is to assist in developing a tool that will help the company make strategic recommendations to its clients who seek to foster new business opportunities.
University of Massachusetts, Amherst
BS Mechanical Engineering and Math (exp 2021)
For my WiST Self-Created fellowship project, I will be working with Dr. Kristine Snyder at Stryd, the first company to build a sensor tool for runners to estimate real-time effort as represented by scaled metabolic power (in watts). My goal is to collect and analyze female running data in order to provide useful feedback for long-term running health and performance by using biomechanical and physiological variables. I will be combining machine learning techniques with fundamental physics to efficiently process data and build better models of the system; C will be used for all of the sensor’s embedded systems and MATLAB will be used for offline processing.
University of San Francisco
MA Sport Management (2020)
BA CommunicationsA Sport Management
I will be interning as a Data Analyst at Zoomph! In this role, I will gain practical experience in a rapidly growing startup by interpreting data using statistical techniques while providing assistance to management.
Georgia Institute of Technology
BS Biomedical Engineering and BS Applied Languages and Intercultural Studies (2020)
Ida Sports is a startup based in Melbourne, Australia, that is determined to build “the world’s best boot for women” by acknowledging the physiological differences of women and designing cleats that both increase comfort and reduce injury. Starting in July, I will take part in the research and development process to create new sole plate designs and improve the stud configuration for their women’s soccer cleat.
University of Maryland
University of North Carolina, Chapel Hill
BA Exercise and Sport Science
This summer I’ll be working with Under Armour (UA) out of their Global Headquarters in Baltimore, Maryland. My project focuses on developing volleyball apparel that can improve performance without added risk of injury. Working with UA designers, material developers, and athletic performance experts, we plan to use biomechanical assessments to quantify movement patterns, forces placed on joints, and the effect different apparel conditions have on volleyball-related movements.
North Carolina State University
Masters in Industrial Design (exp 2022)
BS Sport Management. Minors in French and Psychology (2016)
The outcome of my project, “From Shore to Shoes”, is a pair of beach performance running shoes made of materials found on the North Carolina coast. My project combines my two biggest passions: shoe design and finding a solution to marine debris.
University of North Carolina, Chapel Hill
Economics and Global Studies, Minor in Journalism (exp 2022)
This Summer, I will be working with Learn to Win, a San Francisco based sports tech start-up. I will be building a 12-month product roadmap, as well as designing and launching a marketing campaign to reach women’s collegiate sports.