Nina Luker, a senior at the University of North Carolina at Chapel Hill, is a WiST Associate charged with helping to promote and market Women in Sports Tech. With her experience as a Division I athlete on the women’s rowing team for over 3 years, and her passion for working with sport-related startups, she finds joy working for an organization that encompasses both dynamics. Luker traveled to Cape Town, South Africa over the summer to work for a sport marketing start-up called Varsity Sports,an up-and-coming NCAA for South African universities. As the only female in an international, male-dominated work place, she has experienced what it feels like to be underrepresented. Luker’s passion for sports tech and exposure to the male-dominated industry has brought her to Women in Sports Tech to make a difference and inspire change in our current business environment.