B.A. at the University of Maryland, double majoring in Sport and Society as well as French. MBA and a Master of Sport Business Management from the University of Central Florida. This fall she is an incoming Ph.D. candidate at Temple University focusing on Business Administration and Sports Marketing. Her WiST Fellowship project was data science and sponsorship research at Turnkey Intelligence, a company within MarketCast Group that delivers best-in-class analytics, data-driven research and consumer understanding to sports teams, leagues, agencies, sponsors and brands. She created an SQL server, with analysis of over twenty years of extensive sponsorship data files (project and clients) to develop a more comprehensive benchmarking and data sourcing for partners. This is a full aggregation process to create a new narrative around data and research finding that communicates decision making processes in the sports sponsorship field.