Marilou McFarlane has worked passionately building sports tech start-up businesses for much of the last decade. Most recently as CEO of venture-funded Edufii, she guided this leading mobile platform for connected coaching to successful merger/acquisition in 2017. Prior to that, as VP Business Development for the SaaS platform SportsBoard, she led the NCAA channel’s growth, and secured partnerships with US Soccer, IMG Academy, Perfect Game Baseball, NBA Scouting and others across all sports. As Founder/CEO of Vivo Girls Sports, McFarlane and her team created a digital media property that was rapidly accepted globally by young women 13-24 years old, Olympians and advertisers alike, and inspired the launch of espnW.

McFarlane also enjoyed many years working in integrated media and marketing, driving growth and generating meaningful revenue working with marquee brands and advertisers. A former UNC cross-country and 3:06 marathon runner, she is a natural and enthusiastic leader, as well as the happy wife of a fire captain and mother of 2 illustrious daughters, who each captained UNC women’s soccer championship teams.