Kimberly Cook is a 25 year media industry veteran with deep roots in traditional and digital media. After leading sales for two successful startups and developing new technology spaces around both location advertising and industry leading data feed analysis, Kimberly spent 5 years as an executive at Google after the successful Channel Intelligence acquisition and was promoted to lead a $1B DoubleClick Search team prior to joining Hookit.com as their new Chief Revenue Officer. At Hookit.com, she leads all sales and marketing teams for this revolutionary start up. Hookit has pioneered an entire industry called Spontech that provides a single source data platform for sports sponsorships. Kimberly is a graduate of Michigan State University and has been honored to speak at top conferences blending her two passions of technology and sports. She has a unique vision on how technology will evolve and change sponsorship as we know it today.