Original Content

Challenging the Comfort Zone: How a Sports Tech Investor Is Tackling Race and Gender Bias

by Alysse Soll • June 30, 2020

Meet Melanie Strong, Managing Partner at Next Ventures  WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory, LLC and WiST Board Advisor Joanie and Me One of Melanie’s most beloved […]


How a Runner’s Struggles With Hydration Inspired a Wearable Tech Breakthrough

by Alysse Soll • May 7, 2020

Meet Meridith Cass, Founder and CEO, Nix Bio Sensors WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory, LLC and WiST Board Advisor Hubris and Humility A favorite book of […]


Nearly 3,000 Major Sports Teams Globally Rely on This Secret Weapon

by Alysse Soll • March 6, 2020

Meet Anita Sirotic, Product Director of sports science juggernaut Catapult Sports WiST talks to women and men in sports and sports technology who champion a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, WiST Board Member, President NewModel Advisory, LLC Catapult is the world leader in […]


This Engineer’s Roger Federer 3D Hologram Changed an Industry

by Alysse Soll • February 25, 2020

Meet Ashley Crowder, Co-Founder and CEO, VNTANA WIST talks to women and men in sports tech who champion a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory, LLC and WiST Board Member Yes, I Can Ashely Crowder is the Co-Founder and CEO of […]


Meet Shawn Springs, Former NFL Player and CEO of Windpact

by Alysse Soll • December 5, 2019

WiST talks to sports and sports technology professionals who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory and WiST Board Member Perspiration and Inspiration Shawn Springs is an elite athlete. As a football player, he earned All-American honors as cornerback for […]


Meet Jessica Gelman, CEO KAGR, Crafting Her Kraft

by Alysse Soll • September 15, 2019

WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory and WiST Board Advisor Crafting Her Kraft  There are those who are successful athletes; those who are successful academics; and those […]


Meet Angela Ruggiero, CEO and Co-Founder, Sports Innovation Lab

by Alysse Soll • July 25, 2019

Angela Ruggiero, Four-time Olympic Medalist (Gold, Two Silvers and Bronze) and CEO of Sports Innovation Lab shares with WiST why The Best Don’t Rest. WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, […]


Meet Cynthia Frelund, NFL’s Face of Predictive Analytics

by Alysse Soll • June 13, 2019

WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. Predictive Modeling, Where the Past Predicts the Future Cynthia Frelund knows a thing or two about sports. She also knows a thing or three about data, analytics, […]


polaroid shot of cathy craig

Meet Cathy Craig, PhD, Professor, Founder and CEO of INCISIV

by Alysse Soll • June 9, 2019

Cathy Craig, Turning Academic Research Into Sports Technology WiST talks to women and men in sports and sports technology who are embodying a more diverse and inclusive workforce and who set the benchmark for their peers and future generations. The Reluctant CEO Cathy Craig describes herself as a “reluctant CEO.” The majority of her career […]


Meet Buffy Filippell, Founder and President of TeamWork Online.

by Alysse Soll • April 15, 2019

WIST talks to women in sports and sports tech who set the benchmark for their peers and future generations. Buffy Fillipell, Founder and President, TeamWork Online By Alysse Soll, WIST Board Advisor Meet Buffy, The Pioneer of Sports Recruiting If you work in sports, chances are you have crossed paths with TeamWork Online, the brainchild […]