Original Content

Meet Shawn Springs, Former NFL Player and CEO of Windpact

by Alysse Soll • December 5, 2019

WiST talks to sports and sports technology professionals who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory and WiST Board Member Perspiration and Inspiration Shawn Springs is an elite athlete. As a football player, he earned All-American honors as cornerback for […]


Meet Jessica Gelman, CEO KAGR, Crafting Her Kraft

by Alysse Soll • September 15, 2019

WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, President NewModel Advisory and WiST Board Advisor Crafting Her Kraft  There are those who are successful athletes; those who are successful academics; and those […]


Meet Angela Ruggiero, CEO and Co-Founder, Sports Innovation Lab

by Alysse Soll • July 25, 2019

Angela Ruggiero, Four-time Olympic Medalist (Gold, Two Silvers and Bronze) and CEO of Sports Innovation Lab shares with WiST why The Best Don’t Rest. WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. By Alysse Soll, […]


Meet Cynthia Frelund, NFL’s Face of Predictive Analytics

by Alysse Soll • June 13, 2019

WiST talks to women and men in sports and sports technology who embody a more diverse and inclusive workforce, setting the benchmark for their peers and future generations. Predictive Modeling, Where the Past Predicts the Future Cynthia Frelund knows a thing or two about sports. She also knows a thing or three about data, analytics, […]


polaroid shot of cathy craig

Meet Cathy Craig, PhD, Professor, Founder and CEO of INCISIV

by Alysse Soll • June 9, 2019

Cathy Craig, Turning Academic Research Into Sports Technology WiST talks to women and men in sports and sports technology who are embodying a more diverse and inclusive workforce and who set the benchmark for their peers and future generations. The Reluctant CEO Cathy Craig describes herself as a “reluctant CEO.” The majority of her career […]


Meet Buffy Filippell, Founder and President of TeamWork Online. WIST talks to women in sports and sports tech who set the benchmark for their peers and future generations.

by Alysse Soll • April 15, 2019

Buffy Fillipell, Founder and President, TeamWork Online By Alysse Soll, WIST Board Advisor Meet Buffy, The Pioneer of Sports Recruiting If you work in sports, chances are you have crossed paths with TeamWork Online, the brainchild of Buffy Filippell, Founder and President of this frontrunner in the sports recruitment industry. Buffy is a true pioneer, […]


Meet Sheree Waterson, driving Product Love at Athleta. WIST talks to women in sports and sports tech who set the benchmark for their peers and future generations.

by Alysse Soll • April 15, 2019

The Power of She Sheree Waterson, Chief Product Officer, Athleta by Alysse Soll, WiST Advisory Board Member Athleta is a technical apparel company that sits at the top of premium fitness and lifestyle brands for women in the US. Launched in 1998, Athleta was acquired by Gap Brands in 2008. Since 2012, Athleta has seen […]